Challenge: Create a new branding system for Purgatory Ski Resort with a unique identity.

Solution: Combine the horned owl, which is one of the most populated birds in the area, with the characteristics of a mountain flipped upside down in its horns, creating a successful action-and-fun logo.

Along with the maximalism elements in the system, purgatory creates a tone that makes it stand out from the many ski resorts in Colorado, from the character element of the owl to the secondary icons, it all flows together to make a full system that can look different from other parts yet still function as a system.