GHOST Yo-Yos
Spinning in Silence
BRANDMARK
Challenge: Create a new branding system for the Ghost Yo-Yo, developed by Yo-Yo King.
Solution: Combining the silhouette of a ghost with a yo-yo for its eye creates emotion through the falling string, creating both a unique and dynamic logo.
SYSTEM OVERVIEW
PACKAGING
Ghost packaging is designed to be both ergonomic and effective, standing out on the shelf. The simple and bold presence of the logo creates a focal point amongst its competitors.
ADVERTISING
Ghost hands playing with a yo-yo. I see this as an absolute win!
These posters, while also being aesthetically pleasing, can present multiple opportunities for expansion of concept. Whether it be another type of ghost or more tricks, these posters have room to blossom.
